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Meet the team


At Evaluate-Ed, we recognize and celebrate the unique strengths of every school. As an Edtech company, we provide educational leaders with the critical data they need to make informed strategic decisions, empowering excellence in Trusts and Schools nationwide.

Our mission
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Our Team

Howard Jackson

CEO

Director Finance

Executive Assistant

Project Manager

Head of Sales

Head of Content

Academy Conversion Specialist and National Leader of Governance 

Jeff has been a school Governor for 28 years and Chair for 22, at one of the first Primary Schools in the country to become an academy. For over a decade, he has been an Academy Trust Member and Chair of Trustees.

Jeff is also MD of J & G Marshall Ltd which, since the company was formed, has supported over 250 school to academy conversions around the country. The company supports many MATs in MAT Growth Audits, MAT MOTs, Brokering and Due Diligence. 

Jeff was designated a National Leader of Governance and Reviewer of Governing Bodies by the National College of Teaching and Leadership and has personally undertaken over 70 External Reviews of Governance on Maintained schools and Academy Trusts.

Test Lead

Having worked in quality assurance, testing software, and systems for a number of years, my main aim has always been to ensure quality and a focus on how the user navigates their way around the product they are using. Working in the education sector for the last couple of years, and having children who are in the school system, I am only too aware of the challenges both teachers and governors face on a day-to-day basis. I feel proud to be part of a team committed to delivering a product providing users with all the up-to-date information they require to carry out their everyday tasks.

Our advisors and experts 

Technical Director at Ambidect Ltd

Marketing Consultant

Educational Leader and Consultant

 

How can we help?


Schools and Academies

Make measuring, tracking and reporting school improvement simple, collaborative and effective.

Subject leaders

Make self-evaluating your department or subject area quick, consistent and impactful.

Multi-Academy Trusts

Align and monitor improvement across your trust, and ensure incoming academies meet your standards.

Independent Schools

Streamline your ISS repoting to monitor and capture your school improvement journey at any time of the year.

Empower excellence for every pupil in your care.

Discover how the Evaluate-Ed platform can revolutionise self-evaluation and school improvement planning.

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Howard Jackson
CEO

Howard Jackson has worked in Education finance and software for 34 years. Evaluate-Ed is a true passion project for Howard, who has successfully founded and run HCSS Education and TheSchoolBus in recent years.

Howard is committed to leading and creating an exceptional team that creates and delivers outstanding products. His vision is to give leaders the data they need to drive strategic decisions. Whether it’s to justify school improvement initiatives, drive the school budget or to ensure that the best teachers never leave their organisations, Howard wants to empower leaders to make deliberate decisions to create schools that are exceptional places to learn and grow.

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Emily Jones
Chief Operation Officer

Prior to joining Evaluate-Ed Emily has been an influential Headteacher for almost a decade, working with schools across the West Midlands through her work with the National Association of Headteachers as branch and regional President and National Executive on the National stage. She has also worked with the F40 funding group regularly attending meetings with the DfE and presented on many occasions in Parliament.

Emily graduated from Bishop Grosseteste teaching college in Lincoln with a BA(hons) in Music and Education, followed by a PGCE at Birmingham University in general practice. She has achieved Leading from the Middle and NPQH and is an executive member of the West Midlands COMFAS group supporting leadership development and collaboration. In addition to this she has achieved accreditation as an official for the National Association of Headteachers supporting other Headteachers with casework and wellbeing support locally and regionally.

Emily has a vast amount of experience and has worked in a cross section of schools from Special Measures to Outstanding, developing her knowledge of Early Education, In the Moment Planning as well as delivering throughout KS1 and KS2. Emily is a Trustee for INSIGHT MAT in Staffordshire working with inspiring leaders to support growth, in a challenging economy and changing landscape.
Emily is passionate about building relationships with staff and pupils and how this helps strengthen a school in faith and non-faith settings. Building schools and leaders for the future is at the heart of her drive and commitment to Education. She believes that the best way to learn is by working together and brings this passion for collaboration to the team.

Emily joined the Evaluate-Ed team in September 2024 as Chief Operating Officer having supported the development of the product as an advisory member for 5 years, helping shape and develop the content with her extensive knowledge as a leader, mentor and school improvement consultant. She enjoys a project and loves nothing more than listening to what schools need and developing tools that support this. Emily is very creative by nature and applies this to her leadership within Evalaute-Ed.

An advocate for ensuring leaders have the support they need to maintain drive and their own wellbeing Emily believes that work life balance should be at the heart of everything. If it can be done in simple steps, why write an essay. The live nature of Evaluate-Ed ensures that leaders are not wasting precious time on paperwork and can spend more time where it really matters, inspiring pupils and building better futures.

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Jayne Mason
Finance Director

Jayne is our Finance Director with commercial experience within the manufacturing, transport, charitable, hospitality and retail sectors. Since 2012 Jayne has worked in the EdTech space having been Finance Director of both HCSS Education Ltd and Hub4Leaders Ltd.

Jayne is passionate about securing the best outcomes for children and helping school leaders and incredible teachers to deliver their goals.

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Sarah Harrop
Executive Assistant

Sarah is a dedicated and detail-oriented Executive Personal Assistant with a passion for streamlining operations and supporting high-level executives. She has worked in similar roles for over 18 years. Her background is in edtech sector which equips her to handle complex tasks efficiently. Whether it’s managing schedules, coordinating meetings, or handling confidential information, Sarah thrives in fast-paced environments.

Sarah works in our customer support team and is always happy to help customers. Whether it be answering questions about the software or about invoices and finance, Sarah is committed to delivering exceptional customer service.

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Rachel Hughes
Project Manager

Rachel is a dedicated Project Manager with a passion for driving innovation and efficiency in the education sector. With 1.5 years in Project Management and over 10 years teacher experience in middle-leadership roles, she brings a unique of strategic planning, leadership, and hands-on experience to every project she undertakes.

Rachel is passionately committed to retaining top educators in the field. She is dedicated to recognizing and celebrating teachers’ talents and strengths, ensuring they feel valued and motivated to continue their vital work.

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James Outram
Head of Sales

James has worked in the Education sector for 8 years. He has carried out Governor roles in two schools and had a great deal of exposure to the pressures and difficulties that are faced within the education sector.

James is dedicated to promoting platforms that help schools to realise their potential and ultimately improve pupil outcomes. He finds the impact of his work very rewarding.

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John Croghan
Head of Content

John has over 50 years of experience in education, as a teacher, leading learning in classrooms from EYFS to Y11, as well as a leader and primary headteacher.

He enjoyed his role supporting Every Child Matters in schools and has advised and supported schools across the West Midlands, as well as leading OFSTED inspections. He is currently a school consultant, mentor, and governor.

All the above experiences have contributed to his commitment and passion for Evaluate-Ed, a tool where schools can review their strengths and areas of development across all areas and provision with confidence.

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